Thursday, 16 December 2010

Evaluation Commentary

video

Final Video.

video
We are pleased with the final version of our video, after the complications we came across we managed to get it finished on time and to a good standard.

Goodwins Points Evaluation
We feel that our video follows some of Goodwins points. For example one part that follows one the points is lyrics and visuals. In the lyrics it say "i see you" at this point in our video we had some footage of the artists eyes.
We feel our video has some voyeuristic point, this shows when we have footage of the artist on her own.
However some parts of our music video challenges goodwins points, for example one of our main characters is an unconventional hotdog.

Wednesday, 15 December 2010

Commentary Editing

After successfully filming are evaluation commentary we began to upload are footage onto Final Cut Express and started the process of editing it all together to form the final product. We were inspired by previous commentaries to place the questions on the screen while the footage of us answers the questions, place video footage of our actual final video in the corner playing at certain parts to add emphasis on points we may be talking about. We edited it so that the best, most confident parts of the commentary were shown to add a greater impact for the audience when they are watching it.

Difficulties that arose during the filming of are commentary were the fact of managing are time. The first lesson we had planned to do filming and we were unable to because of location difficulties. This set are filming back to the lesson after, meaning we had less time to film, meaning there was more pressure on us to complete the filming in a certain time limit. This may have effected are whole performance as it may seem rushed in some parts.
        

Wednesday, 8 December 2010

Script Draft

INTRO
      
         Our music video is to the song; I see you by Stacey McClean. Our video is very different from the typical dance video. It features two contrasting ideas, one being the typical artist performing the track (show Stacey) which the audience would expect, and the other, an unconventional character (show Hotdog) who we follow through his day to day life. (kayak) This idea we felt would challenge the traditional conventions of a dance video, and would definitely captivate the audience's attention. We aren't certain of how the idea developed, however when gathering ideas, we knew that we wanted a recluse character to be alongside (show both) Stacey, and from that we came about thinking of inanimate objects that would be both amusing and contrasting, so eventually we came up with fries. this was then changed to a hotdog as we had to compromise on costume. 
      
1)         This idea of him dressed in a character outfit is something which is not featured commonly in music videos and was a risk, however we feel that the videos uniqueness works well and stands out from competing music videos. Alongside our music video we also produced ancillary products. Although not obvious, Stacey is also in the pictures that we used in these products for example her lips (show lips). By having the artist slightly present in these products it contains enough of the artist as well as not giving too much of the video away. The digipak and the magazine ad we feel captivate the audience and therefore intrigue them into wanting to watch the video. 
       
2)       When thinking of concepts for the digipak and magazine advert, we wanted to have a strong connection between them and the video. We went thought many idea's about how we could sell the artist just by having her on the front cover, but it didn't really go as well with the feel of the video, which was mainly all to do with the character of the hotdog. So with this in mind we were given feedback about how we should theme are digipak and advert on a 50's diner look, playing with the fast food side of things, which relates straight back nicely to the main character. The back of the digipak is set out to look like that of a menu, again to relate to the diner theme. Traditional packages of the dance genre normally have a very strong link to their videos - weather it be an image from the actual video, or plainly of the artist themselves. We have challenged this traditional aspect by making the link less obvious, but the use of strong images within the ancilliary priducts is enough for the link to be less plain and obvious than that of plainly an image of the artist.


3)        Through audience feedback we were able to change and adapt are project to make it appeal and interest are target audience a lot more than we were originally doing. After submitting our roughcut of the project which included a rough version of the actual video with all the cuts in order we recieved lots of constructive feedback from the people in are class who had viewed the video. During this feedback, may of the people who had watched the video had placed timings to point across they're points more. The major thing that the audience did want to be improved was the lipsynching of our artist. This was because of the fact that our actress had only recently been assigned the role and was not clear on the words exactly. Our teacher and another source of critisism were able to spot the fact that our video was not choppy enough to fit the genre of a dance video - this we cut up to fit the beat of the song.


4)       Throughout creating our main product othe effect we used most frequently was that of changing the time and speed of the clips. This we did on final cut by reversing, slowing down and speeding up to add the the dance feel of the video. We found that this added something visually different to the actual video, making the audience get less bored and more interested by the varitation of visuals. A problem we had whilst using it was that when moving in new clips we would lose the entire sync of our footage, resulting in having to find new methods of including new clips. This was a real problem as our footage featured lipsycing which had to be in time with the music and the slightest change would effect the whole video. We overcame this by discovering new techniques which would stop our footage from getting out of sync.  When designing the digipak we manipulated the image by brightening the red of the lips and also the white of the background as it created the overall look we were after. This also fitted with our 50s style diner as after conducting research found that the primary colours used within them were reds, whites and blacks.

Monday, 6 December 2010

Feedback for all on Evaluation

I had started giving you all individual feedback but realised I was saying a lot of the same things for all of you so here is some generic feedback that is relevant for you all.

Question One - Start by outlining the conventions of an dance music video, cite some of the examples you looked at and then discuss your own use of those conventions, illustrated by examples. You could benefit from discussing in a bit more detail the conventions of your ancillary texts and which ones you used and any you challenged or developed.
Talk about the choices you made about your engagement with the conventions of dance music videos. Also talk about how you engaged with the form of music videos, obviously it's very different from the narrative video forms you have worked on before. Also talk in detail about specific conventions you used and give examples from your texts. Talk about the video, the magazine ad and the digipak.
Question Two - on the combination of products you talk about the font and the colour design but I want you to talk more about the decision making process and how well you think these three products work as a package. Also talk about the representation of the artist in all three products, do they work in combination to communicate something specific about the artist.
Question Three - Mention all of the points at which you got feedback, pitch, rough cut, final cut, digipak and magazine ad draft and final versions etc. Also talk about peer feedback and using the class as a sample group of your target audience. In addition, talk about the feedback you received from me. Give specific examples in quotes and discuss how you responded to them individually.

Question Four - You need to flesh out this response. How did the technology limit you but also consider how it enabled you to be creative.

Ideas for our commentary

Our commentary will include a mixture of footage which we will talk over, and ourselves talking to back up the footage we are showing. we also like the idea of having our video projected behind us as we speak as it will be more visually effective.

Location - available classroom with projector access

When talking about our ancillary products, we will also cut to them.

Real director's commentary

We were given three real directors commentaries to look at, the first being "Funny games". This commentary was more in the style of an interview, with clips of the film being shown inbetween to back up what he was talking about.
The second one we saw was "An education". This commentary included the titles of the people on the bottom of the screen as they appeared - pointing out in particular the producers and director.
Finally we saw the commentary of "Bourne ultimatum". A feature that stood out well was how they spoke over clips which had a lot more going on visually- keeping the audience entertained. The director was referring to what he was talking about with the use of the footage.

Thursday, 2 December 2010

Evaluation of our Music Products

1) Our media piece contains certian aspects that challenge the conventions of a dance music video and also contains aspects which use conventions of a music video from the dance genre. For example one main shot from our footage was a person dressed up in a hotdog costume. This goes against the conventions as its unrelated and the opposite to what people would expect to see. However we also included shots of the artist singing, which appeared to be a frequent convention used in the majority of dance music videos as it sells the artist to the audience. For our digipak and magazine advert we carried on the unconventional style of fast food and american diner, as we thought it was alot more eye catching and sold the poster and DVD better than having what most have, which is the artist highly stylalised on the front and being the main focus on the product.

2) Our main product, which is our music video linked in well with our ancillary products. We acheived this because in our video on of the main focuses a s well as the artist (stacey McClean) was the hotdog. To carry this on as i said we used fast food and diner based ideas. On the back of our digipak we designed the listing of features as if it were a menu. Aswell as the products tying in with the hotdog theme we also managed to link in the artist. Stacey was featured at a fast food restarant eatting fries (digipak) and drinking a fast food drink (magazine ad).

3) The feedback we got form our rough cut was fairly similar. Majority of people commented on our lip syncing being good and in time with our music track. Some negative feelback was that although the footage we had was good, we possibly needed some more footage as it was starting to get abit repetitive, throughout our music video. Following this feedback we took an extra lesson to film some new footage. This footage included mainly the artist singing, however we also caught more footage of the hotdog. We felt this lifted our video and made it more styalised as we also played around with the different filters.

4) Throughout the production of our products we used different technologies to make our video and ancillaries as good as possible. For instance in our musci video one thing we did was reversing a clip and having it repete. We found this was very complimetary to our video as it added some new to it, making it more interesting to the audience. In our digipak and magazine advertisement on the pictures we brightened up the colours and made certain colours stand out, for example making the artists lips more red and making the food more intense in colour. This was effective as it captivated the audience.

Evaluatin for media priducts

1)  Within our media product there are certain aspects of both traditional and non traditional conventions which relate to that of a typical product of our genre (dance). For instance, most dance products have the artist as the main feature within their videos as well as their magazine ad and digipak. This is a traditional convention that is used withion dance videos as it sells the artist. We challenged this convention by having both the artist (Stacey McClean) and another character (a hotdog) star in the video as it not only gave images of the artsit which would sell her, but also the addition of a fun and quirky storyline for the audience to follow.
Our magazine ad and digipak contain images of fast food which relates to the character of the hotdog. Although not obvious, stacey is also in the pictures (the lips) by having the artist slightly present in these products, it contains enough of the artist as well as not giving to much of the video away. The two together we feel will captivate the audience and therefore intruige them into wanting to see the video.

2) Our ancilliary priducts are effective in the way that they entice the audience into wanting to know more about the main product. The digipak is set out in the style of a 50s diner which relates to the fact that on of the characters within the main priduct is a hotdog. The back of the digipak is set our to look like that of a menu, ahgin to relate to the diner theme. Stacey ties in with the whole thing by unknowingly at first to the audience appearing in the digipak to be eating fries and taking a drink from a fast food cup. I feel that the clever link is strong enough to be effective to capture the attention and focus of the audience, and will therefore make them want to look at the rest of the product. The magazine ad follows that of the digipak due to the fact that it also has an image of stacey with the fast food cup. It is set in the same style as the gdigipak and is a striking enough image to work for the dance image. Traditional packages of the dance genre normally have a very strong link to their videos - weather it be an image from the actual video, or plainly of the artist themselves. We have challenged this traditional aspect by making the link less obvious, but the use of strong images within the ancilliary priducts is enough for the link to be less plain and obvious than that of plainly an image of the artist.

3) After our audience viewed our video they were invited to give feedback as to how we can improve our video. Most of the feedback we recieved was positive, however we were appreciative to recieve constructive critisism. The major thing that the audience did want to be improved was the lipsynching of our artist. This was because of the fact that our actress had only recently been assigned the role and was not clear on the words exactly. We also only had her singing it from one perspective - straight ahead of her.  This we refilmed and also filmed from a range of different angles, with myself lipsynching from one angle and turning to others. Our teacher and another sourse of critisism were able to spot the fact that our video was not choppy enough to fit the genre of a dance video - this we cut up to fit the beat of the song.

4) Throughout creating our main product othe effect we used most frequently was that of changing the time and speed of the clips. This we did on final cut by reversing, slowing down and speeding up to add the the dance feel of the video. Our magazine ad and digipak were done on the programme photoshop. Similar things were done in both enhancement wise as the images were similar. We altered the contrast and saturation and the hue of the red lips. By brightening the red of the lips and also the white of the background it created the overall look we were after. This also fitted with our 50s style diner as after conducting research found that the primary colours used within them were reds, whites and clacks.

Compare & Contrast Evaluation Commentry

S1-21 http://www.youtube.com/watch?v=OCT71tozhfs
S1-23 http://www.youtube.com/watch?v=WAsP5NeFg0g

Picture 42

Having looked at both commentaries we decided that having the text of the question pop up on screen was very effective and the use of screenshots and stills from they're project and video channels the audiences attention and make its seem less unstructured and boring.

During the commentary, some people seemed to have lacked in confidence, which effects the strength of the actual evaluation. Lack of confidence can make the person talking seem uncomfortable and not know what they are talking about. Stuttering, mumbling and pausing makes the overall commentary seem amateur.

Picture 41The use of having the video playing in the background ties in the visuals of the video with what they are talking about. The location of S1-23's video seemed more relaxed and resulting in a better understand of the actual answers.






We intended to use elements from both of these commentaries such as the text of the questions,use of stills and screenshots and having the video playing in the background. If do seem to come across confidence drops, we will learn a script to say and take lots of takes till it is perfect.

Wednesday, 1 December 2010

Ryan's Evaluation

1) In what does your media product use, develop or challenge forms and conventions of real media products?

When constructing our media products we used, developed, and challenged the conventions of real media products. We did this by looking at examples of other music video's in the same genre as the song we had chosen, Stacey McClean - I See You. Most examples we found were that they have a distinct visual style and feel to the video. Such examples of this include, Deadmau5 feat Rob Swire - Ghost 'N' Stuff, and David Guttea - Memories. They all had the same dance themed video's that including visuals from a party or club. The main concept of our music video was to stand out as something different and challenge the conventions of normal music videos of the same genre. We did this by including a main character into the video who was dressed as a hot dog. Instantly the video has become eye catching and different. With most music video's being watched online now a days, websites such as Youtube have become increasingly popular. We knew that to make our video work, we had to make it memorable and different. Something that would still out in an audiences mind. As for Goodwins conventions, we challenged most of them as are video did not really have a distinct link between lyrics and visuals. The only real link between lyrics and visuals in are video was that when the artist sang "I See You", we played with the idea of having a pair of eyes pop up on screen and blinking, relating to the lyrics. We found this worked well with the whole dynamic of the video and added a different shot to cut too, making the audience become less bored.We decided to do this as there was not a lot of lyrics in the song and the fact that in typical dance music video's, it rarely happens.

When it came to designing the digipak and magazine adverts, we had access to a variety of strong 
images that we had taken following the line of a fast food, and 50's diner theme of the singer drinking coke and eating chips. With our main character being a Hot Dog, we thought we could play with the idea of a fast food theme in are digipak and magazine advert, in keeping with the visuals and ideas of the video itself. Normal conventions of a magazine advert are that the product is striking to the eye, so that the audience simply don't turn the page, and displays the right amount of information regarding the artist. With our magazine ad, we decided to display one of our images as the main feature of the ad.

Picture 37
Unedited Magazine Advert Image

This is the image that we used, which is before we edited it. When I had finished editing, I had turned the whole background black and white, but kept the lips bright red. We thought this would make the image as eye catching as possible and also accounting for a bit of voyeurism with the use of the reds of the lips, as it makes the image seen suggestive, and also provocative to the audience.



As for the digipak we used the same set of images to keep the continuity of our products. This included using the same theme of fast food, same designed font that we had found on the interent, and the use of images which had food in them. Again the digipak is brightly coloured to make it stand out from other normal digipaks. We also decided to add the 50's diner feel to it with the checkered squares and the retro font.

2) How effective is the combination of your main product and ancilliary texts?


When thinking of concepts for the digipak and magazine advert, we wanted to have a strong connection between them and the video. We went thought many idea's about how we could sell the artist just by having her on the front cover, but it didn't really go as well with the feel of the video, which was mainly all to do with the character of the hotdog. So with this in mind we were given feedback about how we should theme are digipak and advert on a 50's diner look, playing with the fast food side of things, which relates straight back nicely to the main character. The overall message of the artist from the products is that of image. She is not a well known artist as yet so needs to be made to stand out from the crowd and be different, but also unique in that way that she is represented. The images we had chosen for the ancillary texts were ones that Leanna had taken in a fast food restaurant of her posing with some chips and coke in her hands. When we were planning this, we decided that to make the images stand out more, that Leanna should wear bright red lipstick which would instantly draw the attention of the audience viewing the products.

As a combination of products, they manage to sell the artist as a whole package, as she features in all of the products. I think they work extremely well together giving out the same effect and emotion which the video portrays, but more on the actual play with relation to fast food and emphasis on the actual artist, who features in both images used in the ancilliary texts.

3) What have you learnt from your audience feedback?

Through audience feedback we were able to change and adapt our project to make it appeal and interest our target audience a lot more than we were originally doing. After submitting our roughcut of the project which included a rough version of the actual video with all the cuts in order we recieved lots of constructive feedback from the people in are class who had viewed the video. During this feedback, may of the people who had watched the video had placed timings to point across they're points more.

Some feedback we were given by T1-32 was that at 1:40 with the shot of the phone, the camerawork was a bit shaky, and that to improve this, we should freeze frame the shot itself instead of having it actually a piece of film. After taking in this feedback we went straight back into FinalCut to change this. After changing and viewing again, we were very happy about how it looked as it was a lot of smoother and professional.

After we had been given feedback from our peers, we were then given the chance for a professional, who has worked in directing real music video's in the past, to look at our work so far and see what he thought about it. He gave his some very useful information regarding the attention span of most audiences, whereby we needed to catch the attention of the audience within the first 30 seconds of the video, as without this, it would be unlikely that our audience would continue to watch the whole video till the end. He also advised us to make our shots shorter and snappier in order to fit with the beat of the song and to again retain our audiences attention throughout the video.

We used this feedback as a good start to make our video more energetic and quicker in keeping with the actual music. We went straight to cutting up the first 30 seconds of our video to make it less boring and more appealing and attention grabbing. But while doing so, we soon realised that we did not have enough footage to fill the gaps. We then thought that if we were able to make a sort of studio look out of putting black card up in a empty room, that we could just have more footage of the artist, increasing her time on screen, thus selling the artist more than we were doing before.

More feedback that we had been given was that from our teacher. She told us that we should think about changing the pace of the video to match that of the music itself. We then set about looking at our work and cutting up different parts o the footage and cutting back and forth into the different images to make the video seem more mixed, again making sure that the audience doesnt get bored or lose interest. Response from the ancillary products led us to re think our idea by using images related to the Fast Food Theme, instead of the stand alone images of the artist.

4) How did you use new media technologies in the construction and research, planning and evaluation stages?


During the project we were given access to some professional software in the form of Final Cut Express, which is the editing software that we used to piece together our final video, add filters, transitions, and effects. We altered the speed of some of are clips to make them more suited to the pace and beat of the video. For example when the song is about to drop, the clips shown during are sped up to represent time and reflect the energy of the song itself. Also when using the editing software, we were able to manipluate the footage by making a section of the video repeat itself by rewinding and playing the footage over. We found that this added something visually different to the actual video, making the audience get less bored and more interested by the varitation of visuals.

Without the use of photoshop, we would of had difficulty trying to use all of are collected creativity to full potenial. With it we were able to produce different effects and filters to manipulate are images so that they could be bold and stand out from conventional digipak's and adverts.

Even before we had began filming, we used many different websites and applications in the research stage of the project. Research into video's of the same genre were mostly carried out through Youtube, search for music video's for inspiration and looking at the conventions.

While we were designing the digipak, we used photoshop to manipulate the images to make them brighter and make the colours stand out more on the white blackground, making the whole product more eye catching to the target audience.

Unedited
Unedited First Idea Image for Digipak

The first image we thought to use was an long shot image of the artist sitting in a chair smiling at the camera. After deciding that the digipak and magazine advert should follow more of the fast food theme instead of selling the artist, we thought we could use images more related to the theme, with the artist still being part, but not being the main focus.







Edited
  Edited First Idea Image for Digipak
We did this by changing the contrast and saturation of the image. When it came to the magazine advert, we wanted to do something different to the digipak, but at the same time, still have that stylistic edge and have the attention grabbing visuals. We opted to change the image of the artist with a bottle of drink into black and white, but keep the lips of the artist bright red, which I was able to do with a few layering techniques. With the use of bright red lipstick on the image it serves as voyeurism for the audience.

Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
The concept of our music video is rather unconventional, as it features the lead character dressed in a hot dog suit, walking around cambridge and attending a party whilst dressed in the outfit. This idea of him dressed in a character outfit is something which is not featured commonly in music videos and was a risk but I feel that the video's uniqueness worked well and stands out from competing music videos.
Conventions which are video follow, from Goodwins points were that we did feature lip-synching in our video to add an extra element to the video and appeal to the audience. The cuts were short and are in time with the music, our reasons for doing this was to draw the audience into the video.
A convention which did not feature in our m usic video was 'lyrics and visuals', our reasons for not doing this was the song 'I see you' - By Stacey McClean did not have a strong story line in it but also music videos in the dance music genre rarely link visuals and lyrics together.
          Our magazine ad also sticks with the unconventional theme, it features a minimal image of the 'singer' who appears in our music video, she is drinking from a well known fast-food chain cup, which again links to the theme featured largely throughout our music video. I feel that our magazine ad is effective as it features striking image which will gather attention, the main focus on the magazine ad is on the lips.
         I believe our digipak challenges normal conventions by the imagery displayed and the colour tone used. Our image focused on the lead singer eating chips, from a close up, side angle- the camera shot used in itself is irregular but the image is more striking. Commonly, at least the whole face is shown in a digipak in a bid to sell the artist although after gaining feedback we decided to sell the theme of our music video instead intwined with our artist.

2. How effective is the combination of your main product and ancillary texts?
Our music video, digipak and magazine advert all use the 'fast food' theme. In our music video the main character is seen wearing a hot dog suit throughout, in our digipak there is an image of a female eating chips and the same person is also seen on our digipak drinking through a straw from a well known fast-food chain cup. We've used a lot of colour in all three products the way we've tried to make the most of the colour is by editing the imagery and making it brighter in a bid to make them more appealing to the audience and gaining their attention.

3. What have you learnt from your audience feedback?
We learnt from our audience feedback that linking the theme in all of our products; music video, digipak and magazine advert is more effective and makes it a more effective and a stronger package. We were advised from Amar that we should make the shots snappier and quicker to make them more in-time with the music, making the video more appealing to the audience.
Our target audience were young adults of both genders, we targeted these people by including bright, striking images on both our magazine ad and on our digi pak.
Our theme throughout was fast food and I think this is something which relates to young people, as they're going out a lot may not have time to cook and therefore may rely on fast food. Fast food was a fun concept, which will captivate our target audience.
4. How did you use new media technologies in the construction and research planning and evaluation stages?
In the editing of our music video we used final cut, a problem we had whilst using it was that when moving in new clips we would lose the entire sync of our footage, resulting in having to find new methods of including new clips. This was a real problem as our footage featured lipsycing which had to be in time with the music and the slightest change would effect the whole video. We overcame this by discovering new techniques which would stop our footage from getting out of sync.
In the making of our magazine adverisement and digi pak we used photoshop to create, manipulate and edit our images. Not everyone in the group was familar with how to use photoshop, although this problem was overcome by everyone taking turns and helping each other. People less familar did take a back seat role, although helped the group by undertaking over tasks needed. Photoshop allowed us to work with correct DVD template, to change the colours of our images and to use a more suited font for our, fast-food theme. We were able to create our creative visions.

Thursday, 25 November 2010

Magazine Ad Sketchs

Picture 35 copy

This is our sketch for our magazine ad. We have kept the diner theme running throughout our digipack and magazine ad.  We have chosen this theme because it links with our video, which features a hot dog outfit.

Wednesday, 24 November 2010

Picture 25

We have used this image as the inspiration for the back cover on our digipak. After hearing feedback on our digipak idea, it was suggested that we should use a diner theme as this will link with the content of our footage.

Blog Ideas for extra context for the digipak.

Extras which we could include within the digipak may be;
A signed poster of Stacey McClean.
Competition to win a place to be an extra in Stacey's upcoming video.
A sticker set of Stacey McClean.
A 'text in' to get the single as a ring tone.

Institutional information

Possible representation -

universal music group
warner brothers
Polydor

These are some possible labels we can use on our digipak and magazine ad. One of which being the polydor record label which represented Stacey during her time with S Club Juniors.

Strap line ideas

"AMAZING"
"OUTSTANDING"
"HER BEST VIDEO YET"
"RECORD BREAKING"

These are some strap line ideas that we may incorporate in our digipak.
Some ideas for reviewers are;

"NME"
"MOJO"
"RWD"
"ROLLING STONE"

Ideas for track listings

Stacey MCclean I see you - official music video
Exclusive behind the scenes footage
Live at the 02
Unseen footage
Sneak peek to next single "pretty boy"
never before seen interviews

Monday, 22 November 2010

Analysis of real magazine adverts

Below are some examples of some real magazine adverts.

intelstudio

bloomfest

panicatthedisco1

After looking at the magazine adverts above we can see that the more detail put into the advert the more effective they are in gaining the attention of the audience. This is something we will take into consideration when creating our magazine advert as we would like to capture the audience's attention and make them feel intruiged as to whom the artist is and what her music is like.
Things to inlude within the advertisement will be the use of bright flourescent colours as well as effects which will create and giuve off different vibes. Such as a distorted effect which will capitalize on rhe fact that the song is of the dance genre. Things like bluring the image and the use of unstable looking fonts will generatre this sort of look.
Within the panic at the disco advertisement they have incorporated the use of a flower pattern which gives the look of a cluttered yet orderly design. Such patterns we can use to create similar effects.
In the ads shown the artist does not feature heavily as we would have thought, this is to intruige the audience to go out and find out about the artist.

Sketch for digipak

DSCN1294

Analysis of Student Digipak

Picture 10

Artist: The Whip
Album Name: Sister Siam

The title of the artist is clearly shown on the front of the digipak and is the first thing your eyes are drawn too. It is enhanced more by the green swirls and the bold blue writing. The Name of the album is located on the spine of the digipak which doesn't advertise the album as best as it could.

Tracklist is clearly displayed in the conventional place on the back of the box. It contains interviews, live performances aswell as the song. Another thing that the digipak does not include is a website address. This could limit the publicity the band may get during promotions.

Analysis of Real Digipaks

Picture 9

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Picture 5

Picture 4

Picture 3

Picture 2

Picture 1


Here is a collection of album covers who are within the same genre as our artist, Stacey McClean. We used these images for inspiration for our own album cover. We were impressed with the covers in which the artist is the main feature, this is shown in Rihanna and David Guetta. We will use this idea in our own, making Leanna the main feature of our album cover and editing the background.

Photoshoot ideas

Seeing as Cascada features highly in her digipak one of the ideas we had thought about for our design was to feature the artist as this was cascada's main focus.
Our idea is to have the artist alone. We can then alter the selected image(s) on photoshop to make them look more styalised and to portray the artist in the way we choose. This will include things like brightening up the colours, manipulating and airbrushing the image.

Here is an example of an image we have taken for the digipak.

photography 006

photography 003

photography 008

Wednesday, 17 November 2010

Initial ideas for our digipak

images -  artist, hotdog, extras, scenery, location.

colours - bright, pinks, purples or primary colours reds, yellows.

fonts - retro, sharp angled

Conventions of Magazine Ad and Digipack

Conventions of a Magazine Ad
  • The name of the artist
  • The name of the album
  • The release date
  • Website and Myspace addresses
  • Reviews and rating of the album
  • Record Label branding
  • Pictures of the bang member or relevant visual imagery to sell the Digipak and it must be manipulated in some way.
Conventions of a Digipak
  • The name of the artist
  • The name of the album
  • Tracklisting
  • Website and Myspace address
  • Record label branding
  • Pictures of the band members or relevant visual imagery to sell the band

Analysis of Group 01 Magazine Advert

student Magazine Advert

The magazine focuses primarily on the artist as it fills most, if not all of the page. It clearly shows the name of the artist. The photo of the artist is relevant because he is dressed the way in which he is dressed ian the actual video, adding continuity to the whole package. The digipack is manipulated by way of filters and editing effects making it stand out from other normal, bland digipacks, making it more attractive and appealing.

There is no sign of a record label but there is an NME review under the name of the artist. A fault I can find with this digipak, is that the colour that they have chosen for some of their text is very similar to the background colour of the poster and it is therefore hard detect. This digipak also features the website address of the band which gains more publicity for the band and also lets the public gain more information about Sister Siam.

Example of digipak

Cascada

Here is a digipak promoting one of Cascada's singles. She too is an artist of the dance genre alike that of Stacey McClean. We chose her digipak to analyse because of that factor. This will give us an idea of what elements our digipak should entail for this genre. 

We immediately noticed the bright colours of the digipak and how the artist was the main feature. She is highly styalised  with emphasis on the colours used. This is done using specific techniques within photoshop that we too are willing to undertake in the means of making our digipak of the dance genre. 



Monday, 8 November 2010

Evaluation

Our feedback said that we should consider cutting our footage clips, making them shorter, jumpier, snappier and therefore more eye catching to our audience.
In order to achieve this affect, we are cutting pieces of footage and alternating it between other clips,  this seems to be a successful method and achieves our aim of a snappier, quicker music video.
Problems we have faced throughout the editing process were syncing the lyrics from the song with the lip syncing of the singer. Whilst filming, we didn't film enough extra footage, meaning that we are limited with the variety of footage to use when composing our final piece.

More feedback that we were given from Andrea, was that the footage when Ryan, the main character dressed as a hot dog, is portrayed as a sad, lonely character should be edited with a black and white filter to emphasis his sadness, this will also act as a juxtapose with footage later on in the music video, in which the hot dog is surrounded by girls at the party, which would really emphasises the change in his emotions throughout the video.
Andrea also suggested that we film more footage for our video, she suggested that we capture more party footage to boost the quality of the video.

Wednesday, 3 November 2010

Feedback From A Professional

We were given feedback on our music video by an experienced source. We were advised that we need to catch the attention of our audience within the first 30 seconds, as without this it is unlikely that our audience will continue till the end of the video.
He advised to make our shots shorter and snappier in order to fit with the beat of the song and to retain our audiences attention and to jump cuts.

Monday, 1 November 2010

Reaction To Peer Feedback

After reading our critique we have realized some minor flaws with our rough cut, as well as some better points.
The groups have placed timings in our feedback so we can see what worked and what to change and when so we will carefully follow these comments to produce the final piece.
For example at 1:40 group T1-32 found that the shot of the text message was shaky, to fix this we will cut and copy the steady point and paste it for the duration of the clip.

Rough Cut Feedback - Goodwins Points

The genre of the video was dance, it wasn't exactly what you would expect to see in a dance video as there wasn't much dancing or disco lights apart form at the very end. Having said that the fact that they haven't used the typical cliché of what a dance video would look like so it adds a unique quality to the video.

The representation of the artist is quite difficult to analyse as you only get to see her for a short period of the video and you only see a close up of her lip syncing.

Intertextuality - No intertextuality is used.

Voyeurism - None is used which isnt the same as most dance videos because they are usually all about girls in bikinis in clubs etc.

Lyrics & visuals - not a strong link but there was one.

Music and visuals - no because the editing wasn't keeping in time with the beat e.g. cuts.

Rough Cut Feedback - Lip Syncing

lip syncing looks like its in time, and if it does go out of time at any point it looks like it is down to the singer not the editing. Obviously its hard to include any lip syncing when the song doesn't include many lyrics, so good effort :)

Rough Cut Feedback - Mise en scene

We liked costume and the hotdog, although it confused us as to why, however it worked as it kept us watching and amused us. The only down side we saw with the lighting was at 2:13 where the lights looked as if they were just a few torches on his face, and could of been done better. The locations worked as it showed the everyday life of a hotdog? And as the locations were public you managed to get some funny shots of the general public wondering why this man was in a hotdog suit, especially in a river on a kayak. Props suited the video and genre.

Rough Cut Feedback - Editing

We thought the editing went well with the song for example the cuts were on the beat for example 0:17 in which amplified the genre of the song. Following this the action in the shot where he was in the canoe went with the music very well. The whole editing was smooth overall. However, we thought the only part of the editing that could be improved was the entry of the hotdog into the house at 2:03 which could have a quicker cut as there seemed to be a pause. We liked the fast pace of the video particularly the shot at 0:32.

Rough Cut Feedback - Camera Work

'1:40' shot of the phone message needs to be stabalized, marking point, 'ability to hold a steady shot'.
Good variety of shots, targeting the artist is effective.

Thursday, 21 October 2010

Rough Cut

video

Rough Cut

We had problems when completing our rough cut, as we had to keep re calibrating our music with the shots. Every time we added a new shot into the time line, the shots would move around, meaning we had to keep re syncing them, being costly on our time, resulting in a rushed job.
Our range of footage was good, and allowed us to make the most of our music video. We also used the speeding up and slowing down tools to improve our footage, and this was deemed very effective in the composing of our video.

Monday, 18 October 2010

Review of filming day

This was overall a successful day of filming as we managed to gain most of the footage that we planned to.
The weather and timing were ideal for our filming, and allowed us to achieve the full potential of setting.
We managed to gather more than enough camera footage, with a range of different locations and angles, giving us variety when it comes to editing.
Problems which arose whilst filming, were that people who we were relying on  to play the parts of extras were reluctant to take part on the day, or were running late which changed our itinerary for that evening.
We also changed our idea of filming Ryan in a punt, to a Kayak, due to cost implications- although this didn't majorly affect our story, it may of even boosted it due to the added comedy.

Test Footage

video

Thursday, 14 October 2010

Props

For our music video we need:
-picnic blanket and picnic basket
-a hotdog
-a party invitation
-pillows
-a punt
-rollerblades/skateboard

Diary 14/10/10

Today after not recieving an email from cineworld, we decided that we should call the cinema instead. After the phoning call we got told that we would not be able to film in the cinema due to copyright. We then got in contact Cambridge Picturehouse and Cambridge Arts Theatre. Arts Theatre gave us contact information for they're general manager. Picturehouse asked us to call back tomorrow or saturday so we could speak to there manager. We also combined all are idea's into one single mood board to show are idea's in photo form. Last minute preparation for fliming on sunday has been talked about contact details and picking up props etc.

Mood Board

We created a mood board of are general idea's via use of screen grabs from other music video's of the same genre and pictures from google. We used this to show are idea's in form of photo's. The general idea's that we came up with were:
  • A house party of some description
  • Main character in some sort of fancy dress, (hot dog suit)
  • Show sad and loneliness.
  • Main character going about his daily routine; Punting, rollerskating, pinic etc.

Mood Board

Digipak idea

For our digipak we plan to take pictures during our filming. To then use one of these photos on the digipack. We plan to take pictures during filming at each location so as to have a vast range of images to choose from.
We will take into consideration any special effects/filters to create different moods. We will also have to think about the positioning of the text in relation to the picture. Fonts, font sizes and colours will be taken into consideration during practice packs.

Wednesday, 13 October 2010

Getting hold of extra's for are Music Video

"Hi. Are you able to take part in mine, Leanna, Cat and Ryan's music video project? We would need you as extra's in a house party scene. It would be at Leanna's house this Sunday evening, 17/10.10. Would really appreciate it if you could take part. Thankyouu xx"

This is the text message that Elliss sent out to 5 of her friends to see whether they would be available to be extra's. So far we have had about 5 positive replys saying that they would be okay to help out.

Diary 13/10/10

Today we started by trying to get in contact with are artist Stacey Mcclean via Facebook and MySpace. We posted the same message on both sites so hopefully we will get into some contact with her. We then blogged both screenshots of the emails. After this, as a group we started to decide on timing for sunday's filming. (Picture below) We then agreed on these timing and also gives us a time scale to stick to on the day. We then sent an email to are local Cineworld to ask if we would be able to film a tiny part of are video in the front of Cineworld. If not we will go into the cinema and personally ask. Then as a group we started to think about costume and prop ideas.

T1-33 Itinerary

Email to Cineworld

As are idea in tails me, the main character, being turned away from a local cinema, we decided to email are local Cineworld about permission to be able to film. Here is a screenshot of the email in which I sent. If I do not receive an answer, I will take this further by calling them or going into the cinema and asking personally for permission.



T1-33 Cineworld email

Lyrics to 'I see you'

I see you when I sleep
When you're around me 
when im weak
i see you everywhere
give your love, give your share
there is a feeling we are feeling
it's so strong so free
i reach out for your hand
you weren't the one to want to stay-ay-ay-ay-ay [a million times lol]

doo-doo-doo-doo-doo-doo [repeat]

i see you...
i see you...
i see you
when the morning comes around
i see you
when my feet don't touch the ground
i see you
when my dreams are through the night
come boy [?], lets make it right

im going down the street
i know exactly what I see
I see it in your face
looking for that special place

I see you when I sleep
When you're around me 
when im weak

You are the secret of my heart
come and lets all love[?] (let's go!)

i see you
when the morning comes around
i see you
when my feet don't touch the ground
i see you
when my dreams are through the night
come boy [?], lets make it right

i see you...
i see you...
i see you...

doo-doo-doo-doo-doo-doo [repeat]

(let's go!)

oohhh yeaaa

woooahhh yeaaa

i see you
when the morning comes around
i see you
when my feet don't touch the ground
i see you
when my dreams are through the night
come boy [?], lets make it right

i see you (ohh yeaaa)
i see you
i see you
i see you (c'mon boy take my hand)
i see you (take us to that special land)

e-e-e-e-e-e-e-e-e-e...

Our emails to Stacy McClean

We contacted Stacy via facebook and Myspace in the hopes that she would read one of them. Here are screen shots of the emails.

T1-33 Email 

 T1-33 Email

Monday, 11 October 2010

How is the artist represented in her other video's?

3. How are they represented in other videos? Do a close detailed analysis of at least 2 videos from your artist. Use screen grabs to focus in on some key shots and explain how they are represented.

Before going solo, Stacey McClean was in popular pop group, S Club Juniors. As a group, they brought out two albums and appeared in several music videos, including videos for songs such as; One step closer, automatic high and puppy love.

In the video for Puppy Love, the video is Christmas themed, to link with the season in which the video was released.
The visuals and the lyircs link throughout the song, as the video shows the main character, Arron, displaying his love for a girl, Rachel. At the end of the video, a puppy features, this visual is closely linked with the lyrics.
The dancing in the video emphasizes the beat of the song, connecting the song and the visuals further.
This song features much intertextuality, as the song was already made popular by the Osmonds. The video itself was not very original, as many artists who release songs around the christmas period often go for a similar themed music video. Similar videos which spring to mind are; The Darkness- Christmas time
 

How we intend to represent our artist

Our main target audience is going to be young teens who enjoy the party scene. Therefore through the elements in our music video we will try to portray stacy as someone similar. This we will do through the use of fast paced cuts throughout the entire music video but more so within the party scene to reinforce the image that we are creating for her.

This is an image from our story board during the party. We intend to have the hotdog character stand out amongst the rest of the girls in the scene.                                                                                                                                                                                                                                                                          

Thursday, 7 October 2010

Story Board 1

Story Board Timeline

Goodwin’s music video analysis

Artist: Cee lo Green
Song: Forget you
1.     Voyeurism
The are three backing dancers/singers who are always in the back drop of scenes in the café. They are scantily dressed.
2.     Intertextuality
The main setting in the video is the café, the American style café has been the main setting in previous, popular music videos, including; Sean Kingston- Beautiful Girls, Kelis- Milkshake.
3.     Visuals and lyrics
There is reference to a Ferrari in the lyrics, and this is shown in the video by having a toy Ferrari.
When the song mentions money related issues, the backing dancers are waving wads of cash infront of the camera.
The song itself is a love song, about a man trying to get a girl, this is shown in the lyrics and demonstrated through the visuals in the video, as you see the artist- CeeLo Green, through the different stages of growing up, trying to get a girl.
4.     Music and visuals
In the music video, it features backing dancers who move along with the music, working along with and emphasising the music.
5.     Genre characteristics
6.     Selling the artist

Target Audience

Here is what we think the typical person would be like who listens to Stacy Mccleans 'I see you'.

Questionnaire

1) How often do you listen to music?

2) How do you find new music?

3) How do you listen to music? (radio, ipod etc)

4) What is your favorite type of music genre?

5) What is your favorite music channel, if any?

6) What is your favorite radio station?

7) Where do you buy your music?

8) Where do you mostly watch music videos?

Research Into Dance Music Video's

Conventions of Dance Music Video’s:
A main convention that is featured in many dance video’s have a multitude of different locations, but towards the end in some way or other they end up in a club with the artists doing a performance of such.

Such examples include such video’s as:
‘Sexy Chick’ – David Guetta ft Akon. - http://www.youtube.com/watch?v=lgI07Sr_OQs
‘Ghosts n Stuff’ – Deadmau5 ft Rob Swire -http://www.youtube.com/watch?v=h7ArUgxtlJs&ob=av3n
‘No Superstar’ – Remady P&R - http://www.youtube.com/watch?v=U0s8u14Oj3k&ob=av2e

In the video’s most of the time the artist is represented as the main part of the video with lots of screen time. Most of the time there is some sort of narrative or progression throughout the video.

Stacey McClean

1. Who are the band? Look at their MySpace and build up a profile of their 'typical' fan (include images and demographics of your audience).
After researching Stacey McClean on Twitter, Myspace and Facebok, it is clear that Stacey's fan base is predominately teenagers and young adults. This is known, as from searching on various networking websites, where Stacey advertises, her fans comment her using colloquial language, the profile pictures of her fans are also visible, the age of her fans can be assumed from these.  I would say that her fans are avid social network users, as on Twitter she has 5,500 followers, which once again assumes that her fans are from that generation,  They seem to be over the age of 18, with a passion for club, dance music, which is the genre Stacey releases music into.

 

Target Audience Research.

Considering are target audience for are song, I did a quiz on www.findyourtribe.co.uk to find out what type of people listen to are genre of music that are song is in, the song being a mix between dance/electro.







I answered the quiz with my own answers and I received the tribe of a Clubber. This could be said that I would be a target audience for this video that we are making. It could be said that this quiz is not really relevant or correct due to people falling into more than one type of stereotype. We aim to appeal to this audience by following mainstream dance music video conventions such as the video always ending in some of sort of party/club. Some video's my not sell the artist as much as others but there is always some sort involved.
 
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